Event Sponsorship

I believe that sponsoring an event is one of the best way to advertise either a new product or a company in general. Sporting events are great to sponsor because you can reach a wide variety of consumers. For example, if Anheuser-Busch were to sponsor a baseball game, they would be able to reach everyone over the age of 21 that is at the game no matter what race or gender. This gives them the best opportunity to introduce a new product like the Bud Light Platinum. When sponsoring a sporting event, the company gets recognized either on a sign or something of that nature.
On the other hand, if a company were to sponsor a different type of event, like a concert, they would be able to be more creative with their promotional techniques. For example, if Monster sponsors a concert, they can give the band free energy drinks to drink during their performance for the audience to see. That will get people to think the band like Monster so they might be more inclined to drink it as well. With either type of event sponsorship that a company chooses to use, I believe it is a lot more effective to people over a commercial .